An exclusive, behind the scenes shot of a pink cupcake photographed for the rainbowlicious Sprinkles cookbook trailer. Featuring: pink sugar pearls, a pink flower accent quin, cranberry colored sanding sugar, spring mix bunnies from Wilton Cake Decorating and electric pink jimmies.

Here’s the official cookbook trailer by Sundance award winning filmmaker Jason Willis:

“Sprinkles!: Recipes and Ideas for Rainbowlicous Desserts features step-by-step recipes for making the world a sweeter more sparklier place one pinch at a time. Here’s a guide to baking delicious desserts with a colorful twist: sprinkles! Written and photographed by Jackie Alpers who shares dozens of creative, colorful, super-fun recipes, plus quick-and-easy projects, holiday treats, and party-perfect sprinkles crafts. Published by Quirk Books. Available wherever books are sold.”